Jun 16, 2022
In General Discussions
There is only one problem. The customer did not come to the scene. The concepts, advertisements, and advantages you mentioned are all empty to the user, and they only ask for executive list an impression score. Of course, attitude and image are the indispensable core of real estate projects. It can be divided into two stages. In the early stage, advertising, image, and executive list concept are developed to develop influence and customer sources. In the later stage, we seek transformation, word-of-mouth, and full housing. Then, a problem arises. Those promotion costs are getting higher and higher, the acquisition of public domain traffic is getting more and more expensive, and the unit executive list price of a single keyword click on a real estate advertisement is competitive to dozens or hundreds. I talked about how important IP is to corporate brands in the last two articles " Video executive list Accounts: Framework Thinking of Personal IP and Enterprise IP (1) " and " Video Accounts: Framework Thinking of Personal IP and Enterprise IP (2) ". In fact, corporate IP is brand influence. If you only rely on word-of-mouth and concepts, when you talk about a company's real estate project, the first impression you can give to users is very important: tall? high quality? Expensive? Bad environment? Traffic inconvenience and so on. Therefore, we must not give the user a bad impression that he does not executive list understand. We must use some channels to make the advantages, characteristics, concepts, etc. of the company into content, and make it into content that consumers can understand and like to watch, so executive list that they can Through short video understanding, familiarity, objectivity, and love, let them feel that one of the dazzling real estate products is enough, and everything is worth it.