May 12, 2022
In General Discussions
The Topics API is still under Industry Email List development and the tests should of course show how good this new proposal from Google is. You often hear that the new Topics is only a small improvement over Industry Email List the privacy-failing FLoC. In addition, there are major concerns regarding European anti-competitive law . Because if advertisers can no longer use this data, but Google itself can, there will of course be an unequal position of power. We cannot rely on the beautiful letters of Google. The future of advertising As Industry Email List we explained in our previous article: the end of third-party cookies is in sight. Privacy legislation is being Industry Email List tightened, but also more enforced. Advertisers need to think about consumer first strategies. For example, Google introduced “Improved Conversions” a while ago . Personal conversion Industry Email List data is encrypted and sent to Google to ensure privacy. If the user is signed in to a Google account (such as YouTube), the persona is attributed to the respective conversion action. But we may have some extra time: there is a strong backlash against tracking and pressure on privacy tracking Industry Email List solutions. Government lawsuits give us marketers some precious time that we can use to find an alternative that works. Winter is coming You know Industry Email List the saying from Game of Thrones: 'Winter is coming In the series, winter is synonymous with a dangerously difficult time full of menace, where constant vigilance is literally vital. That's how Industry Email List publishers look at the developments. The European Publishers Council (EPC) expects publishers to be able to expect 70% less revenue if Google removes third-party cookies from its Chrome Industry Email List browser. Opportunistic publishers see opportunities. Think of passing on higher rates (markups) for access to their first-party data.Podimo, Deezer, Tidal, JUKE.