May 14, 2022
In General Discussions
While some customers decided to reduce the Special Database marketing budget because they were only running on 5% of their normal turnover, other customers threw open the budget because they saw opportunities. From that moment on, we started to monitor all campaigns more closely. In a period like this one can guess in Special Database advance what impact this will have on your campaigns. Over time, however, we saw some very interesting data. At one customer, Facebook lead ads lead prices decreased 85% and cost per 1,000 impressions (CPM) decreased 65% year-over-year. Of course campaigns are optimized and improved, but a Special Database difference as big as this. There must be more behind it! Time spent Special Database on social media increased by 34% The most important factor to the success of your campaign is the presence of your target group. If you can't reach them, there's no chance of success either. The question is therefore: what about the online media use of consumers Special Database during the corona crisis? Recent research by GfK has shown that the time spent on social networks in the Netherlands has increased by 34% during the corona crisis. Not strange in itself if one is on his own and can have little or no social contact. This increase therefore ensures that the (potential) customer is easier to Special Database reach on social channels. The more time they spend online, the more Special Database opportunities you have as an organization to get their attention. Research agency Statista did a similar survey worldwide into online media consumption and this Special Database resulted in an increase of 21% when it comes to the use of social media channels. So we are more online, which makes it easier to achieve a lot of views. But what about the costs? Facebook reaches lowest CPM in ages Besides the online media use of the consumer, another important factor of your Special Database campaign result is what the competition is doing. In Facebook , not only your industry peers are competitors.